Alumni Information
School: LaSalle College Vancouver
Grad Year: 2017
Program of Study: Fashion Marketing
Degree: Diploma

Employment/Professional Information
Company Name: Life Fitness Western Canada
Location: Vancouver
Job Title: Illustrator
Primary Responsibilities: Create the company website in the Spanish and English language. Develop logos through hand-drawing and painting techniques for digital media advertisements and other commercial purposes. Create and update the company's blog and newspaper designs specs. Refine designs with illustration software like Adobe Photoshop and Illustrator.

Describe a Typical Work Day:

First thing I do in the morning is I check my calendar and emails. I have a social media calendar where I schedule all the posts in our different social media platforms. Depending on my schedule, I either take pictures of all our new fitness equipment arrivals or I start working on developing and/or creating content for our platforms. I work with Adobe Photoshop/Illustrator daily.

What accomplishment(s) are you most proud of?

I built all the company social media platforms including our websites (in English and Spanish) from scratch. Thanks to this, I’ve increased the company’s sales in a 50%.

What do you enjoy the most about your career?

In marketing and content creation there is a huge amount of opportunity to help companies grow in various aspects, not only in sales. Nowadays, one of the most important assets is building loyal and meaningful relationships with your customers. What I keep in mind when creating a campaign is to set my niche, to engage and always follow up with them in order to achieve the best results.