Alumni Information
School: LaSalle College Vancouver
Grad Year: 2007
Program of Study: Fashion Marketing & Merchandising
Degree: Diploma

Employment/Professional Information
Company Name: Indigo
Location: Toronto
Job Title: National Store Curator (Visual Lifestyle)
Primary Responsibilities: My main responsibility is coming up with visual creative for propping for all 96 stores across Canada. I also assist in managing what stores look like from a visual merchandising standpoint, and send direction out for each season for stores to implement. Another large responsibility is press previews and what that visual concept is for each season.

Describe a typical work day:

A work day usually ranges from business meetings about brand visual direction, sales and product reviews, showroom mock-ups and set-ups, to brainstorming for the next season and what that creative will look like for in-store. The great thing is, no day is alike. Every day there is something new going on and that’s always exciting and enticing. Never a dull moment!

What accomplishment(s) are you most proud of?

I am proud that I moved to Toronto to further my career and gain all the experience I could get with what I wanted to do. I’ve gained the trust and respect of very notable people in the fashion industry here and this has led me to this next chapter in my life with Indigo. My previous job was as the National Visual Merchandising Coordinator at Holt Renfrew, and throughout my time there assisting in the creative process and designing windows nationally, we won multiple international awards for our concepts, which is something I’m very proud of. Mostly, I am proud that I made the jump to move to a different city and start something very exciting, and that I didn’t give up on what I wanted every step along the way. Also, I am proud for taking risks in my career and building myself into what I eventually want to be in the industry.